This Season

Willowbrook Girls is a line of dolls that celebrates the modern girl. Frustrated by the lack of toys with characters that were smart, ambitious, and opinionated, we decided to create better role models and dolls with depth. Willowbrook Girls features stories centered around a multi-dimensional group of friends who are diverse, intelligent, and goal-oriented. We're rewriting the rules of the traditional doll industry, launching a digitally native brand that speaks directly to girls. We're changing things... and we're excited!