About us

Willowbrook Girls is a line of 18 inch dolls that celebrates the modern girl for all that she is. Frustrated by the lack of toys with characters that were smart, ambitious, and opinionated, we decided to create better role models and dolls with depth. Willowbrook Girls features stories centered around a multi-dimensional group of friends who are diverse, intelligent, and goal-oriented. We're rewriting the rules of the traditional doll industry, launching a digitally native brand that speaks directly to girls. 

Willowbrook Girls is building a modern doll, dedicated to the ambitious girls and boys who inspired us to build something better for them. 

Willowbrook Girls is headquartered in New York City. We're changing things... and we're excited!